Vascend | Digital Brands & Partnerships Management

OVERVIEW

Vascend is a digital brand group developing platforms across curated retail, editorial publishing, and modern lifestyle services. The Vascend ecosystem brings together a portfolio of brands, each specialising in a distinct area of everyday living, including fashion, lifestyle, beauty, skincare, adult wellness, pet care, home living, and consumer products. While each brand serves its own audience, all operate under a shared philosophy of quality, clarity, usefulness, and long-term value.

Vascend also operates a boutique Brand and Partnerships Management agency, representing public-facing individuals and collaborating with businesses on commercial strategy, talent representation, brand partnerships, and long-term growth.

Brands currently operating within the Vascend ecosystem include Equanimity Essence, Vascend Pets, Practical Notes, Grounded Bodyworks, and Vascend Brand and Partnerships Management.

This Privacy Policy applies to vascend.com.au and to interactions across the Vascend ecosystem where Vascend acts as the data controller. Individual brands maintain their own privacy policies applicable to their specific websites and services.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

INFORMATION WE COLLECT

We may collect or process the following categories of personal information: name and email address; contact details; business information where provided in a professional or partnership context; device and browser information including IP address; usage and interaction data; communications submitted to us; transaction-related information where applicable; and account information including preferences and settings.

HOW WE COLLECT INFORMATION

We collect information directly from you, automatically through cookies and tracking technologies, from third-party platforms and partners, and from service providers who process information on our behalf.

HOW WE USE INFORMATION

We use personal information to operate and improve our Services; provide content and recommendations; process enquiries and manage relationships; provide marketing communications where permitted; monitor performance and analytics; maintain security and prevent misuse; and comply with legal obligations.

COOKIES AND TRACKING TECHNOLOGIES

We use cookies to operate and improve our Services. These include essential cookies (required for the website to function), analytics cookies (to understand how visitors use our Services), advertising cookies (to deliver relevant advertisements and measure performance), and preference cookies (to remember your settings). You may manage cookie preferences through your browser settings. Where required by law, we will request your consent before placing non-essential cookies.

ADVERTISING AND TRACKING TECHNOLOGIES

We use advertising technologies provided by third-party platforms including Meta and TikTok. These may include pixels, cookies, server-side APIs, and advanced matching tools that collect and share information such as email address, device identifiers, IP address, browsing behaviour, and interaction data for advertising, measurement, analytics, and campaign optimisation.

Technologies we use include Meta Pixel, TikTok Pixel, Google Analytics, and Google reCAPTCHA. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You can manage advertising preferences or opt out of targeted advertising through the relevant platform settings.

AFFILIATE DISCLOSURE

Some content published across the Vascend ecosystem may include affiliate links. We may earn commissions from purchases made through those links at no additional cost to you. Affiliate relationships are disclosed in accordance with applicable law including the FTC Endorsement Guides where content is directed at US audiences.

HOW WE SHARE INFORMATION

We may share information with service providers performing services on our behalf; with advertising and analytics partners; with brands within the Vascend ecosystem; when required by law; and in connection with a business transaction. We do not sell personal information.

THIRD-PARTY WEBSITES

We are not responsible for third-party websites linked through our Services.

CHILDREN'S DATA

Our Services are not directed at children under the age of majority in their jurisdiction. We do not knowingly collect personal information from children.

DATA SECURITY AND RETENTION

We use reasonable security measures to protect personal information. Information is retained only as long as necessary for operational, legal, and contractual requirements.

YOUR RIGHTS AND CHOICES

Depending on your location, you may have rights including access, correction, deletion, portability, and opt-out of targeted advertising or the sale or sharing of your personal information. Requests may require identity verification. Global Privacy Control signals will be treated as opt-out requests where legally required.

If you are located in California, Colorado, or another US state with applicable privacy laws, you may opt out of the sharing of your personal information for targeted advertising by contacting us at compliance@vascend.com.au.

AUSTRALIAN PRIVACY LAW

Vascend is registered in New South Wales, Australia and operates under the Australian Privacy Act 1988 and the Australian Privacy Principles. You have the right to access and correct your personal information and to make a complaint to the Office of the Australian Information Commissioner (OAIC) if you believe your privacy rights have been interfered with. Please contact us first at compliance@vascend.com.au and we will endeavour to respond within 30 days.

UK AND EEA RESIDENTS

We process personal information on the following legal bases: contract performance; legitimate interests; consent for non-essential cookies and certain marketing; and legal obligation. Additional rights include objection to processing, restriction of processing, and withdrawal of consent. You may lodge a complaint with your local data protection authority.

INTERNATIONAL TRANSFERS

Personal information may be processed outside your country of residence. Where required, we use recognised safeguards such as Standard Contractual Clauses to protect your information.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Continued use of our Services after changes are published constitutes acceptance.

CONTACT AND DATA CONTROLLER

Email: compliance@vascend.com.au General enquiries: hello@vascend.com.au

Vascend Parcel Locker 10078 38355 2 Sentry Drive Stanhope Gardens NSW 2768 Australia ABN: 98 759 003 977

For the purposes of applicable data protection laws, Vascend (ABN 98 759 003 977) is the data controller of personal information collected through vascend.com.au and the Vascend ecosystem where Vascend acts as the primary operator.